Annie Firmi is an Italian-American fashion designer who founded the independent label Serpenti in 2020. Prior to launching her own label, she spent a decade as a professional designer in Los Angeles, working on apparel and footwear for various large corporations.

When the pandemic struck, it became the catalyst that pushed her to take the leap towards complete independence, crafting unique products that embody both her heritage and modern interpretation of Italian fashion.

Each Serpenti piece draws inspiration from different aspects of Italian culture. From the lively colours of the Mediterranean to the timeless elegance of baroque and Italian Renaissance art and architecture, not to mention the exquisite heirlooms of vintage Italian jewellery – every element contributes to the soul of Annie’s creations.